This device will be fabulous for my 17year old Granddaughter when she goes out with her friends. Thank you
Ashley Alarm 1
The original battery-powered Ashley. 130db siren and LED strobe on two CR2032 batteries. If you want USB rechargeable and a torch, choose Ashley Alarm 2.
130db siren + LED strobe
Built-in torch, USB rechargeable
Clips anywhere, solid keychain
Colours for every bag
Buying for someone? Ashley is the gift people actually carry. Mix colours in a 3 or 5 pack and every alarm arrives in its own box.
Free US delivery over $55. In-stock colours ship within 1 business day, tracked, delivered by USPS, and arrive in 6 to 14 days.
30-day peace-of-mind guarantee. Not happy? We will make it right, no hassle.
Ashley Alarm 1
Sale price$27.95
Details
Meet Ashley: our personal safety alarm designed to deter an attacker and make any woman feel safe and secure.
Carried by over 130,000+ people every day.
Lightweight with a soft-touch silicone coating, Ashley features a LOUD 130db siren and a 200-lumen strobing LED light.
Every Ashley Alarm comes with a solid metal keychain that will not bend, allowing you to easily attach Ashley to your person or belongings.
From your handbag, to your water bottle, to your keys, your belt and beyond – every Ashley Alarm is designed to be durable yet stylish.
Carry Ashley across town, out running, walking the dog, around campus, out at night, home from the shops, and wherever else life takes you.
Looking to place a bulk order of 25+ alarms? Click for details.
Features
• Small (9cm x 2.6cm x 1.1cm)
• Light-weight (40g)
• 130db siren (as LOUD as a jet engine!)
• Flashing 200-lumen strobe LED light to draw attention
• Stylish & minimalist (pairs with any outfit)
• Solid metal, silver-plated keychain included
• Activated with a well-intentioned pull of the pin
• No false triggering
• Durable soft-touch silicone coating
• Long lasting 2-year standby battery
• 60+ minutes of continuous alarm
• Replaceable batteries
Shipping
In-stock colours ship within 1 business day.
United States
- Free US delivery over $55
- $5.99 under $55
- Tracked, delivered by USPS in 6 to 14 days
- 30-day peace-of-mind guarantee
Duties and import VAT, where they apply, are charged by the courier on delivery. We cannot prepay them, so please factor them in.
Pre-orders
- If a colour is marked as pre-order, its shipping date is shown in the product description.
- Everything else ships within 1 business day.
Meet Ashley: our personal safety alarm designed to deter an attacker and make any woman feel safe and secure.
Carried by over 130,000+ people every day.
Lightweight with a soft-touch silicone coating, Ashley features a LOUD 130db siren and a 200-lumen strobing LED light.
Every Ashley Alarm comes with a solid metal keychain that will not bend, allowing you to easily attach Ashley to your person or belongings.
From your handbag, to your water bottle, to your keys, your belt and beyond – every Ashley Alarm is designed to be durable yet stylish.
Carry Ashley across town, out running, walking the dog, around campus, out at night, home from the shops, and wherever else life takes you.
Looking to place a bulk order of 25+ alarms? Click for details.
• Small (9cm x 2.6cm x 1.1cm)
• Light-weight (40g)
• 130db siren (as LOUD as a jet engine!)
• Flashing 200-lumen strobe LED light to draw attention
• Stylish & minimalist (pairs with any outfit)
• Solid metal, silver-plated keychain included
• Activated with a well-intentioned pull of the pin
• No false triggering
• Durable soft-touch silicone coating
• Long lasting 2-year standby battery
• 60+ minutes of continuous alarm
• Replaceable batteries
In-stock colours ship within 1 business day.
United States
- Free US delivery over $55
- $5.99 under $55
- Tracked, delivered by USPS in 6 to 14 days
- 30-day peace-of-mind guarantee
Duties and import VAT, where they apply, are charged by the courier on delivery. We cannot prepay them, so please factor them in.
Pre-orders
- If a colour is marked as pre-order, its shipping date is shown in the product description.
- Everything else ships within 1 business day.
Why choose the Ashley Alarm?
As loud as a jet engine
A 130db siren and a bright LED strobe that doubles as a torch for dark walks home. It keeps going for over an hour on one charge.
Clip her anywhere
Bag, coat, belt, keys, running kit, dog lead. A solid metal, silver-plated keychain, USB rechargeable, so there is never a dead battery when it matters.
Looks great, every day
This isn't a safety alarm that ends up at the bottom of a drawer. Designed to look great and be carried whatever the occasion.
How to use your Ashley Alarm (although we hope you never have to)
Why she exists
These numbers must change
More than 1 in 5 women in the US have experienced rape or attempted rape in their lifetime.*
That is not a statistic to us. It is one in five of our daughters, sisters, friends and colleagues, and it is why Ashley was made.
An alarm cannot fix that on its own. But being impossible to ignore is one of the best ways to stop an attack before it starts, and a 130db siren with a strobe in the face is the fastest way to become impossible to ignore. No fighting, no training, nothing to unlock. Anyone can pull a pin.
So we made her loud, bright and easy to carry, and we give 5% of profits to charities protecting women and children.
- 130,000+ women carry Ashley
- 5% of profits given since 2021
- 5,000+ alarms donated
*Centers for Disease Control and Prevention, National Intimate Partner and Sexual Violence Survey.
Product FAQs
Real people, Monday to Friday, 9am to 5:30pm.We reply within one working day.
How do I test it without deafening myself?
Put a thumb over the speaker on the back, pull the pin for a second, then push it straight back in. You will hear plenty. Testing it once is a good idea: most of our customers do, and knowing exactly how it feels means you will not hesitate if you ever need it.
Will it go off by accident in my bag?
No. The pin needs a firm, deliberate pull to release, so it will not trigger from being knocked, sat on or buried under keys. There are no buttons to press by mistake.
How big is it? Will it fit in a coat pocket?
9cm x 2.6cm x 1.1cm and 40g, about the size of a car key fob. It sits in a coat pocket or clutch and hangs from keys, a bag strap or a running belt without getting in the way.
Is it legal to carry?
Yes. A personal alarm is not a weapon, so anyone can carry one anywhere, including schools, universities, workplaces and public transport. It is also fine in hand luggage when you fly. In the UK it is one of the very few self-defence items you can legally carry.
What's included in my order?
Every Ashley Alarm purchase includes:
• Your Ashley Alarm
• A solid metal, silver-plated keychain
• Directions on how to use your alarm
How do I activate my Ashley Alarm?
• Give the pin on the top of the device a firm pull and face it toward your intended target.
• The Alarm will emit a piercing 130db siren and the LED light will flash.
• To stop the Alarm, replace the pin in the top of the device.
If you're testing your alarm, place a finger or thumb over the speaker on the back of the Alarm to save your ears.
How long will the alarm last?
Ashley will last for 2 years on standby. This is double the industry standard.
When activated the Alarm will emit both light and sound continuously for over an hour, reducing to just 108db after 1 hour.
We encourage you to regularly check your alarm to ensure it's still working effectively.
How do I replace the batteries in the Ashley Alarm 1?
To replace Ashley Personal Safety Alarm's batteriesis quick and painless:
• Twist the pin on the top of your alarm both ways to release the front and back
• Remove the two internal screws
• Replace the two CR2032 batteries
• Replace the two screws
• Snap the two sides of the alarm back together
How loud is 130 decibels?
130 dB is extremely loud and equivalent to:
- A jet take-off
- The loudest rock concert ever recorded
- The sound made by a jackhammer
How bright is 200-lumens?
More than bright enough to help disorientate a potential threat and give you vital seconds to evade an attack.
I am ordering from the EU. Will I pay customs?
Possibly. EU orders may be charged import VAT and a small courier handling fee on delivery, which we cannot prepay. UK orders are not affected.
I have another question?
See our full FAQ page, or contact us.
Real people, Monday to Friday, 9am to 5:30pm.We reply within one working day.
Customer Reviews
Overall rating: 4.7 / 5 from 1979 reviews.
Alarms are great. Nice and loud. Have bought for myself, mum, two daughters and granddaughter. We’re no longer safe in our own country.
Great product - my girls now feel safe.
Bought it for my wife who feels so much safer since she's had it.got a handy little torch on it also
The alarm is small and light with a torch as an extra. I can hide it underneath my top but so it’s easy to reach if needed. The lanyard and alarm are brightly coloured too. I feel safe and more in control outside with my dog at night. Highly recommended x
Fortunately haven’t needed to use it yet but love the light, fact that it’s rechargeable and tried it out and boy, was it loud! Exactly what’s needed in an emergency/threatening situation!!
I bought this alarm due to a raise in dangerous dog attacks in our area recently and to use it as a deterrent in case of this situation araising again. Unfortunately it did and so thankful I had my Ashley alarm on me because it worked in stopping the offending dog before it could do any damage. It has also helped me feel so much more secure when it's dark so early, I feel much more confident to walk in the early or later hours. Thank you!
Just love it,going to work in the dark now is not bad with the added security just love that it can be charged up easy with usb thank you
What a fantastic little tool for personal safety. I bought this for my niece who is going off to uni, it gives us all peace of mind that if she’s ever in a situation that she feels uncomfortable with she has something to use to gain a passer-by's attention. It’s also rechargeable, have a very strong strobe light which she can turn on if she needs a light. She also got the drinks cover scrunchy, lovely colour, soft and she can just put it on her wrist and use if she’s in a crowded place to keep her drink safe. Also the mystery box is well worth the purchase! Overall you won’t be disappointed in your purchase.
Good quality product , has a decent sound too it and the flashing light certainly draws attention. I tried it a couple of nights ago and it drew attention from people in the street, just what is needed .
I'm glad I decided to purchase this stylish bright coloured lanyard, it makes it even more convenient to carry the Ashley 2. It's great that it the clasp will break away if pulled, that's an important safety feature for something worn around the neck.
Since I've started walking to work, my Ashley 2 safety alarm has given me so much peace of mind. It come with a keychain, and I chose to add the lanyard too, which makes it super convientant to carry. The alarm is extremely loud, the colour is lovely, and I love that it has a built in torch. Plus, the USB charging is a Huge bonus - no having to stress about batteries running flat. Overall, it's exactly what I needed. Hopefully I won't be in a situation where I need to use it.
Great alarm, hopefully I will never need to use it but I definitely feel safer when out walking alone. I bought one of these for each of my female friends for Christmas and I think they will be as happy as I am. The only thing I would change is the box they came in as it's just plain black however that has nothing to do with how good the product is and I only say this as I bought as gifts. Thank you Ashley!
Store owner replied: Thank you so much for your kind words, Diane! We absolutely hear you on the boxes, I promise - we unfortunately ran out of unique coloured boxes and had to quickly get some new ones printed up. We didn't want to delay dispatch any longer so went with 1 colour (black). Apologies, I know it makes it a bit harder to determine which colour is in which box! Fingers crossed we'll have unique boxes again soon :-) – Lauren
I carry Ashley alarm on my keys and have it in my hand whenever walking after dark. Very easy to use, great gadget to make you feel safer.
I ordered version one (dark blue) and really missed a button to control the light and I didn’t like the idea of it having a battery that needs to be replaced. Now version 2 is out and of course I would buy it (light blue with lanyard). I can control the light and it’s USB charged so I don’t have to chase batteries to replace. I tested them and both of them are really loud. Fortunately I never needed to deploy the alarm, but it’s nice to know that if something is to happen at least I have one change.
Great alarm .Purchased about 5 of these for family .Like to know they safe
Myself and my mother got a 5 pack of alarms to share and we are so glad we did! The hot pink is nice and bright and the alarm is very loud and has the added bonus of a flashing light when activated. We luckily haven’t had to use them yet but we feel a lot safer having them. Thank you very much!
Absolutely love this!! Makes me feel safe and empowered. Thanks Ashley!
Thank you so much for your product. A family member l have bought this for , so she feels safer in her work environment.
As someone who goes walking a lot it makes me feel safer with Ashley by my side.
Excellent and easy to use
Thank you Ashley
Sturdy item. Lovely colours to choose from. Look great (doesn't look like a panic alarm). Highly recommended to friends and family.
I’ve attached my “Ashley” to my jacket which I usually wear for allotment visits and walking out. It’s a just in case…..which i hopefully I won’t need to use, but knowing it’s there is a good enough reason to be safe as possible. This is the third “Ashley” I’ve purchased, the others as gifts.
So we live in a rural location and my daughters like to have freedom to go walks around our small village and up to nearby farms, which is daunting for me as a mother, also they like to meet friends in the nearest town which leaves me in silent anxiety. I don’t want to steal their innocence and love of freedom, but I also want to keep them safe! With Ashley we found a way to give them their freedom and me less anxiety, when pulled the device is piercingly and painfully loud!! Like so soooo loud, and the strobing/flashing torch light is super bright…. Nobody is going to want to stick around So when they go out they come and ask for Ashley, in her sleek black design, which is harder to see if thrown in grass than the other colours, and I relax knowing that they’re offered a bit more protection against the bad guys out there … thank you
Great idea. Love the colour, couid even wear it as jewellery
My Hubstar bought me it so I felt safer from other dogs when walking my little Jackapoo Jeani 🐾💕
Nothing personally happened but resently there have been a few incidents in our local Nature Reserve which prompted my purchase to protect my family.
I bought the alarm for my daughter who has a dog walking business. Delivery was super fast and my daughter said the quality of the item is superb. It is very well put together and looks the business. She now carries it with her on every dog walk and said it makes her feel safer. It makes me feel better too knowing she has it with her. Thank you.
I bought this personal alarm for my part time dog walking business. It’s fantastic, clips onto my bag, looks great and acts as a visual deterrent too as the colour is bright! I now take this everywhere, day/night. Fits in a handbag, coat pocket or clips simply onto your jeans. Highly recommend, great value for money 😀
I got it because I'm transgender, love wearing high heels tight skirt, dresses ect , I'll keep it on me when I'm davina Kylie ann,
I got it for myself and 2 more friends. I will likely order more! Great alarm, super loud sound, which is what's needed, hopefully would never have to use it though!
I got it for myself and 2 more friends. I will likely order more! Great alarm, super loud sound, which is what's needed, hopefully would never have to use it though!
I got it for myself and 2 more friends. I will likely order more! Great alarm, super loud sound, which is what's needed, hopefully would never have to use it though!
Attractive and good size for slipping in pocket for morning run or on keyring but not as loud as I expected, I am not convinced the sound would travel far eg in woodland.
My daughter has received her second alarm and is happy I ordered this lanyard for easy use, and she won’t drop it this time. 😊 Great products - thanks again
Second purchase for my daughter, also bought lanyard this time so she can’t drop it and damage it ! Great product and makes me feel better knowing she has this product for her personal safety.
A really amazing piece. So colourful. Light and colourful. Definitely amazing to connect your Ashley with to hold around your neck.
Amazing product. This is my second time to purchase from Ashley and I couldn’t highly recommend them enough. I instantly feel safer walking around with Ashley around my neck or in my pocket. Incredible product and the key ring and lanyard is also an amazing product.
I haven’t yet handed the other 4 out yet, so I tried my Ashley out by pulling out the handle. If that doesn’t scare any would be attacker off, I don’t know what would. Oh my it was LOUD!! I will keep mine with me when I’m out, and hope never to use it. Though it makes me feel safer having it with me.
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