A personal alarm is a gift that says "I care where you are at 11pm" without saying it out loud. Here is how to pick the right one and give it well.
Starting university
Late walks back to halls, new streets and nights out. Choose something small and good-looking enough to live on her keys, because an alarm in a drawer does nothing. Pair it with a quiet chat about keeping it where her hand already goes.
For your mum
Evening dog walks, car parks, early commutes. Simplicity matters most: one pull to start, no app, and a long standby so it is always ready.
For a friend or sister
Buy a few in different colours and give them to the group. Bundle offers make that cheaper than buying one at a time.
For a runner
Look for a light alarm that clips to a running belt or bag strap, with a strobe that doubles as a way to be seen.
How to give it without worrying them
Frame it as "I would love you to carry this" rather than "the world is dangerous". Show them the quiet test (thumb over the speaker, pull the pin for a second) so it feels familiar.
Not sure about colour?
An Ashley digital gift card arrives by email and lets them choose. More ideas on our gifts page.
Ashley Alarm 2 has a 130dB+ siren, a 200-lumen strobe and USB charging, and is carried by 130,000+ women. See Ashley Alarm 2.
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