Live safe, & empowered.
The Personal Safety Alarm designed to deter an attacker and make you feel safe and secure.

Over 3,000 Alarms Donated 🚨

In just 90 days thanks to you!

Strong, Empowered & Fearless
These numbers must change.

1 in 5 women in the UK will suffer sexual assault in their lifetime. It's a horrendous statistic that we can't ignore any longer.

At Ashley, our new personal safety alarm exists to allow women to feel unstoppable in their daily lives.

Supporting Women & Girls

At Ashley, we donate 5% of net profits to Operation Underground Railroad and other charitable causes to accelerate the change.

The Ashley Personal Safety Alarm

Regular price Sale price$28.95
Bundle Size

Meet Ashley: our personal safety alarm designed to deter an attacker and make any woman feel safe and secure. 

Lightweight with a soft-touch silicone coating, Ashley features a LOUD 130db siren and a 200-lumen strobing LED light. 

Every Ashley Alarm comes with a strong, solid silver keychain that allows you to easily attach Ashley to your person or belongings.

From your handbag, to your water bottle, to your keys, your belt and beyond – every Ashley Alarm is designed to be durable yet stylish. 

Carry Ashley across town, out running, walking the dog, around campus, out at night, home from the shops, and wherever else life takes you.

Looking to place a bulk order of 25+ alarms? Click for details.

• Small (9cm x 2.6cm x 1.1cm)
• Light-weight (40g)
• 130db siren (as LOUD as a jet engine!)
• Flashing 200-lumen strobe LED light to draw attention
• Stylish & minimalist (pairs with any outfit)
• Solid, silver keychain included
• Activated with a well-intentioned pull of the pin
• No false triggering
• Durable soft-touch silicone coating
• Long lasting 2-year standby battery
• 60+ minutes of continuous alarm
• Replaceable batteries

United Kingdom
• Free UK Shipping on orders £30 or more (2+ alarms)
• Shipping from £2.99 on all UK orders under £30 (calculated at checkout)
• Zero Hassle Returns within 30 days
• Delivered by Royal Mail in 1-3 Days
• Dispatched from the United Kingdom

• Free International Shipping on orders £70 or more (5+ alarms)
• Shipping calculated live at checkout on all International orders under £70
• Dispatched from the United Kingdom
• Delivered in 2-11 days (depending upon destination)

Video Testimonials

Free UK Shipping £30+ | Free Worldwide £70+

Why Ashley?

empowered by ashley loudest personal safety alarm
She speaks her mind.

Ashley isn't designed to sit quietly. One firm pull of the pin, and any attacker will be struck by a 130db alarm and a bright flashing LED strobe.

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Is strong-willed.

Every Ashley device is built and tested for reliability. Clip Ashley to your bag, your coat, your belt or take her running. Every Ashley Alarm comes with a strong, solid silver keychain.

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And looks great doing it.

This isn't a safety alarm that'll end up at the bottom of a drawer never to see the light of day. We design Ashley products to look great and accompany you whatever the occasion.

How to use your
Ashley Alarm

(Although we hope you never have to)
women personal safety statistics

It is estimated that there were between 430,000 and 517,000 adult victims of sexual offences in the last year [in England].

personal security alarm for women to stop attacks

1 in 4 women have been sexually abused before the age of eighteen.

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20% of women and 4% of men have experienced some type of sexual assault since the age of 16.

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Only 15% of serious sexual offences and 21% of partner abuse incidents are reported to the police.

Em-pow-er: to make someone feel stronger and more confident, especially in controlling their life and claiming their rights.

Shop With Confidence

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Free shipping on orders £30+
1-4 Days with Royal Mail

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empowered by ashley personal safety alarm customer support

Dedicated support
We're customer service obsessed.